REDEFINING IMMERSIVE EXPERIENCES IN A CULTURAL LANDMARK
Unparalleled Storytelling Through Next-Generation Innovation
Client Overview:
● Client Name: Sex Museum of Amsterdam
● Industry: Museums & Cultural Institutions
● Project: Full-scale digital transformation integrating interactive storytelling, holography, AI-powered interactivity, and precision-engineered LED display technology.
● Solution Provider: EventWorks 4D
● Innovative Technology Partners: HYPERVSN, REALFICTION, LUMINARY DESIGN, LED3, QSTECH, BEULUX, SHOWTEX STAGE FABRICS, AUDIO XL
A NEW ERA OF MUSEUM EXPERIENCE
Amsterdam is renowned for its cultural heritage and artistic innovation, but the Sex Museum sought to go even further – redefining how visitors engage with history through technology. The goal was to create an immersive, interactive space where past and present seamlessly merge.
To achieve this, the museum turned to EventWorks 4D (EW4D), a global leader in immersive experiential design. With expertise in holographic technology, AI-powered storytelling, and interactive environments, EW4D was uniquely positioned to lead this landmark transformation.
"Bringing this visionary project to life required seamless collaboration across multiple continents, leveraging expertise in digital design, content creation, and advanced display technologies. This is a true testament to the global reach and technical excellence of EventWorks 4D."
— Joel Solloway, President of EventWorks 4D
THE CHALLENGE: BLENDING TECHNOLOGY WITH HERITAGE
How do you elevate cultural exhibitions beyond static displays while maintaining the integrity of a historic institution?
The challenge required:
Preserving authenticity while infusing cutting-edge digital elements.
Bridging past and present with interactive, multi-sensory experiences.
Delivering realism through next-generation visual and audio technologies.
Ensuring scalability for evolving museum exhibitions.
"The challenge was more than just implementing new technology – it was about storytelling. We needed to create an experience where visitors don't just see history; they step inside it."
— Bert Lassche, Vice President, Sex Museum of Amsterdam
THE EW4D SOLUTION: ENGINEERING A DIGITAL MASTERPIECE
EW4D led a multi-layered technological transformation, integrating holography, AI-driven interactivity, and precision LED displays to craft a world-class experience.
Precision-Engineered LED Display Technology
At the heart of the transformation was a custom-engineered LED display system, designed for stunning visual clarity and seamless content integration.
Manufacturer: Dakco
Resolution: IF P1.56mm with GOB, 4m wide x 2.25m tall (13.12' x 7.38')
Integration: Synchronized with the EventWorks 4D’s proprietary content management system, enabling real-time adaptive playback.
With advanced color calibration and pixel profiling, the LED walls serve as digital portals into the past, immersing visitors in dynamically shifting storytelling.
System Configuration
The EW4D system is built for reliability and efficiency, connecting all elements to a single managed network switch for seamless remote management while minimizing impact on the client's IT infrastructure.
All displays and playback devices are networked for remote monitoring, updates, and troubleshooting. Scheduling is handled by built-in manufacturer systems, with additional control via the Elgato StreamDeck Studio, which allows power management, rebooting, and playback control.
A rack-mounted PC enables system oversight was equipped with TeamViewer and Splashtop for remote troubleshooting and updates.
The system includes three BrightSign players and two Hypervsn players, all networked for remote updates. These devices operate on a 365-day automated schedule, with future upgrades under evaluation for enhanced remote capabilities via BrightSign.net.
Holography & 3D Projection: The Future of Museum Storytelling
To transcend traditional museum experiences, EW4D introduced next-generation holographic and 3D projection technologies, transforming exhibits into dynamic, interactive narratives.
Hypervsn Human: Two larger-than-life holographic displays, featuring ultra-realistic human projections.
Dreamoc XL5: A floating 3D holographic display with internal audio, delivering fully animated narratives that redefine engagement.
DeepFrame: A holographic overlay that blends seamlessly with physical artifacts, immersing visitors in the evolution of Sex through the Ages.
We are inviting museum attendees to step beyond observation and immerse themselves in history – where artifacts evolve beyond static displays, stories unfold dynamically, and the past becomes a vivid, interactive experience.
The Art of Digital Content Creation
Beyond the technology itself, EW4D crafted bespoke digital content, ensuring every animation, texture, and visual effect enhanced the immersive experience.
Dreamoc XL5 & Blade Content Development
High-end 3D animation and motion graphics
Custom filming in Cleveland, USA & Amsterdam, NL
Cinematic sound design for heightened realism
Post-production optimization for flawless holographic execution
Dreamoc XL5 & Blade Content Development
Intricately designed 2D & 3D animated sequences
Premium sound editing for seamless integration
Optimized rendering for crystal-clear visuals
We didn’t just create digital content. We crafted living, breathing stories that move, react, and engage visitors in a way never seen before in a museum setting.
THE IMPACT: A NEW GLOBAL STANDARD FOR IMMERSIVE MUSEUMS
This project signals a bold new era for cultural storytelling not just in Amsterdam, but on the global scale.
"The level of creativity and innovation brought to this project was truly remarkable. EventWorks 4D not only realized our vision but expanded it beyond what we could have imagined. Their expertise and commitment to excellence have made this a groundbreaking achievement, and we cannot wait to reopen our doors."
— Bert Lassche, Vice President, Sex Museum of Amsterdam
The Future of Museums Begins Now
At EventWorks 4D, we don’t just imagine the future of museums—we build it. This project was more than a transformation; it proved that history and innovation can coexist, seamlessly blending the past with cutting-edge technology to create immersive, engaging, and unforgettable experiences.
We’re redefining what’s possible by:
Turning storytelling into an experience – Visitors don’t just observe history; they step inside it, interact with it, and become part of the narrative.
Bringing AI-powered interactivity to life – Personalized, adaptive content ensures that every visitor embarks on a unique and meaningful journey through the past.
Elevating holography and mixed reality beyond spectacle – These technologies are no longer just futuristic concepts; they are essential tools for preserving and sharing culture in ways once thought impossible.
And this is just the beginning. The future of museums isn’t static it’s immersive, intelligent, and alive.
Are you ready to bring this level of transformation to your institution? Let’s create something extraordinary together.
Explore More: www.ew4d.com
Contact Us: info@ew4d.com
The Power is in Your Imagination.